NBC still has hope for ‘Apprentice’
“The Apprentice” isn’t fired just yet.NBC’s option on the Donald Trump/Mark Burnett skein was due to expire Friday, with the odds favoring the show’s end. In fact, Trump said last week that he wasn’t waiting for NBC to make a call and planned to walk away from the show.
Enter Ben Silverman.
NBC Universal’s new entertainment guru has a long-standing relationship with Burnett. Within 48 hours of Silverman getting his gig, Burnett hooked up Silverman and Trump via telephone to discuss the possibility of continuing “The Apprentice.”
Not surprisingly, Silverman wanted some time to see if a deal could be done.
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