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Parker to produce art-world ‘Runway’

Sarah Jessica Parker’s Pretty Matches shingle is teaming with reality factory Magical Elves to create a “Project Runway”-type show for the art world.

Potential skein would pit a dozen aspiring artists against one another, following the group as they attempt to produce various kinds of artwork — from painting and photography to sculpting and industrial design. Pieces would be rated by a panel of judges, as well as by the contestants themselves.

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