Yo, where my bees at?
Haagen-Dazs produced this video to bring awareness to the widespread disappearance of honey bees – a crisis known as Colony Collapse Disorder. In the past year, more than 25% of the Western Honey Bee population has disappeared which poses a serious risk to our natural food supply and bio-diversity. This is alarming considering honey bees are responsible for pollinating one-third of our natural food supply. Learn more at helpthehoneybees.com
The Cause
Sadly, honey bees are mysteriously vanishing in staggering numbers – a crisis known as Colony Collapse Disorder, which is alarming considering honey bees are responsible for pollinating one-third of our natural food supply. We are trying to raise awareness about the issue and in addition, Haagen-Dazs is one of the leading funders to researchers at UC Davis and Penn State University to find the cause of this epidemic.
The Concept of the Video
When a honey bee returns to the hive after finding a good source of nectar, it will perform a unique dance for its hive mates, detailing the distance, direction, quality and quantity of the new food supply. The richer the food source, the longer and more vigorous the dance. This is our Hip-Hop interpretation of that dance.
